French DCNS changes name to Naval Group
French state-owned shipbuilder DCNS announced on Wednesday it was changing its name to Naval Group, for better “exposure and credibility in international markets”.
“The creation of a strong, unifying brand, that embodies both our heritage and our expertise will enable us to meet two major objectives: continue to attract and retain the best and brightest talent for our workforce to ensure we have the critical skills required to maintain our clients’ sovereignty, and increase our international reach and win new markets in an extremely competitive landscape,” Naval Group CEO Hervé Guillou said.
The company said the name Naval Group clarified both who they were and their mission.
Claire Allanche, Naval Group communications director, said: “Simple, international and comprehensible in all languages, our new name focuses on the fundamentals of our identity: the heritage of 400 years of experience-, established in the 17th century and passed down from generation to generation allowing France to become and remain a great naval power, today exporting its know-how to support the sovereign interests of its international partners at sea.”